May 25

retail therapy: pino.

images found here

It’s been a while since I’ve posted any photos of a retail store, but when I came across this one, I knew it needed to be showcased immediately. In fact, I had an entirely different post lined up this morning that I scraped altogether when I stumbled upon this space last night. Found in Helsinki, Finland, Pino is a sweet little store that sells all sorts of fun trinkets and gadgets for the home. The part that gets me is the consistency between the business cards and the space itself. Did you notice the shelves on the wall co-ordinate perfectly with the negative space on the business cards? Definitely branding at it’s finest. 

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